Voladores de Papantla beat the brewery: they will be compensated for denigrating advertising

The Voladores Council managed to reconcile with the beer company after demanding the protection of their cultural rights, the application of safeguard measures to the intangible cultural heritage and respect for the Totonaca people.

Mexico City, September 22 (However).- The Ministry of Culture of Mexico celebrated the settlement agreement to which they arrived Board of Flyers and the Cuauhtemoc Moctezuma Breweryas a precedent for the recognition Y respect of the practices cultural of our country and its holders.

Through a statement, the National Institute of Anthropology and History (INAH) announced the end of the legal procedure that was initiated before the National Institute of Copyright (Indautor), “for the use and distorted reproduction of the cultural heritage of the Totonac people, which constitutes the Ritual Ceremony of Voladores.”

According to the president of the Council, Emilio Francisco Dorantes, the disagreement of this body – made up of 15 representatives of five civil associations, three organizations and two free associations – emerged in 2016, after the launch of the “Los Barrios Indio” campaign, by the Cuauhtémoc Moctezuma Brewery.

After 13 years of the inscription of this Mesoamerican ritual in the Representative List of the Intangible Cultural Heritage, of the Organization of the Nations for Education, Science and Culture, “its makers demonstrated the validity of the international and national normative framework, which protects these heritages from commercial exploitation, without the free, prior and informed consent of the peoples and/or practitioners”.

The practitioners of the Ritual de Voladores also expressed their rejection for the unauthorized use of the image and the alteration of the ritual meaning of their ceremony, “which constituted an affectation to our identity and our cultural rights of a collective nature, for which we decided to undertake , through the Council, a clarification of the events before the company promoting the advertising campaign, denouncing it, in addition, before various authorities of the three levels of Government.

According to the INAH, the Voladores Council initiated an administrative settlement procedure on November 10, 2017 so that Cervecería Cuauhtémoc would be summoned “to settle a dispute regarding the violation of the Federal Copyright Law, due to the improper use of the image of the Ritual Ceremony of Voladores”.

Therefore, after a long journey and seven compromise meetings during which the terms were agreed, a reparation agreement was reached that would end the controversy that had arisen, which was reached on June 24 with the brewing company.

Meanwhile, on September 27, 28 and 29 of this year, the 7th National Meeting of Flyers will take place in Papantla, Veracruz, where issues of importance for the safeguarding of the Ritual Ceremony of Flyers will be addressed, from the voice of the own practitioners.

Veracruz has a School for Flying Children. Photo: Crisanto Rodríguez, SinEmbargo

It is not the first time that the Voladores de Papantla ask the authorities to guarantee their rights. In June, Mexican host Arath de la Torre was heavily criticized for denigrating his cultural heritage in a commercial for money man.

In the clip broadcast on social networks, the actor can also be seen comparing the ritual of the flyers with the loan of services: “Do you know what the number of laps given by the Voladores de Papantla and your first loan with Moneyman have in common? In that both generate zero interest for you ”, is heard saying in the video.

Social network users were quick to react and criticized De la Torre for lending himself to the advertising spot. Among the comments you can read “somebody remind the asshole Arath de la Torre that the ritual ceremony of the Papantla flyers is Intangible Cultural Heritage by UNESCO (sic)”.

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