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Mexico is one of the nations that most beer produces worldwide, since in 2018 120 million hectoliters were generated, of which 40 million were exported to other nations. The Cuauhtemoc-Moctezuma Brewery and the Model group They are the ones that dominate in this field, the latter being the one that makes the Corona beer.
‘In Mexico and the world, beer is Corona’ was one of the slogans of this alcoholic beverage that has been produced since the beginning of Grupo Modelo, in 1925, when the company was headed by Bruno Iriarte Y Francis Cilveti. Since then it has had good sales and has a presence in at least 180 countries.
Who is the owner of Corona Beer?
Since 2013, Grupo Modelo and Corona beer have been owned by Anheuser-Busch InBev, a company based in Belgium. While according to information from the Mexican Stock Exchange (BMV), Clause Werner Von Wobeser Hoepfner is he Administration Counsel President from Model Group.
Until 2012, the Modelo brewery was owned by Maria Asuncion Aramburuzabala, who inherited the company from his father and grandfather. The sale to Anheuser-Busch InBev was for 17 billion euros (around 272 billion pesos, at the exchange rate of the time); however, the businesswoman kept 49 percent of the company and is part of the board of directors.
Thanks to the acquisition by Anheuser-Busch InBev, the Mexican brewer has managed to import brands such as Budweiser and Bud Light; in these years it has ventured into the platforms e-commerce, which already represent up to 70 percent of their income. Since 1994, Grupo Modelo has been listed on the Mexican Stock Exchange.
What are the sister brands of Cerveza Corona?
From the first years of production, Corona beer had ‘Modelo’ as one of its sisters, which was another of the Grupo Modelo’s first brands. Over the years, other lager brands made by the same company emerged, such as: Special Model, Pacific, Star, among other.
Currently, Corona beer has more varieties such as: light, amber, light and zero. Apart from the fact that Grupo Modelo has other brands such as Cucapa, Bocanegra or Tijuana, in addition to the already traditional Victoria, Montejo, Leon and Barrilito. Other brands imported by Grupo Modelo are Guiness, Hoegaarden, Michelob and Stella Artois.