Peña grandson. They sell souvenirs of the former president in Edomex

If Nike has Michael Jordan and his iconic sneakers as its main sales axis worldwide (3 billion dollars a year), the PRI has Enrique Peña Nieto as the MVP who continues to generate sales and followers.

Although from the jumpman to the most well-known pompadour of national politics there is a great difference of millions of dollars, the figure of the former president continues to give income to the PRI.

In a corner of the tricolor state headquarters of the State of Mexico, the largest at the state level, andThere is the only “PRI Store” in the whole countrywhere you can find from hats, jackets, balls, shirts, raincoats, umbrellas and badges with the colors of the Institutional Revolutionary.

Peña Nieto, the PRI 'Michael Jordán': they sell 'souvenirs' of the former president in Edomex.  |  Jesus Quintanar

In the PRI state headquarters there is the only “PRI Store”. | Jesus Quintanar

In interview with MILLENNIUM the party’s state leader, Eric Sevilla, recalled that the idea arose 17 years ago in the first electoral adventure of Enrique Peña Nieto.

“Enrique Peña’s campaign reached an unusual peak, which forced us to have a store permanently so that we could offer party souvenirs,” he says.

Since he was Secretary of Finance for Arturo Montiel in the State of Mexico from 2000-2002, everyone wanted something from the young official.

Peña Nieto, the PRI 'Michael Jordán': they sell 'souvenirs' of the former president in Edomex.  |  Jesus Quintanar

The idea arose 17 years ago in the first electoral adventure of Enrique Peña Nieto. | Jesus Quintanar

At that time, they remember in the house of the Mexiquense PRI, there were no selfies, but everyone, mainly, women sought the hands or cheeks of the state official.

They say that on one occasion while Peña Nieto was driving a truck in which the then governor Montiel was co-pilot and behind him representatives of the press, the latter questioned him “Who would be the rooster to succeed him?”, to which he replied: “Well, Enrique, they don’t see the drag with women, they also vote.”

Peña Nieto, the PRI 'Michael Jordán': they sell 'souvenirs' of the former president in Edomex.  |  Jesus Quintanar

Peña Nieto, the PRI ‘Michael Jordán’: they sell ‘souvenirs’ of the former president in Edomex. | Jesus Quintanar

And from that moment the idea arose of making it the axis of tricolor marketing.

In the center of the state headquarters of the PRI there is a large showcase like the one that the big clubs have to show off their palm groves, dwhere they proudly show their history and recognize their great players.

The main objects of desire appear in the Mexican shop window, just as a sneaker collector would pay thousands of pesos for some Air Jordan 1, here are what any peñanietista must have:

The “Peña Nieto Presidente 2012-2018” comal, the “I’m With You, PRI Estado de México” slippers, the “Governor Peña Nieto” pen and geometric game, the “Peña Nieto Presidente” mug, and even the “Despensa Contigo” list. ”.

Peña Nieto, the PRI 'Michael Jordán': they sell 'souvenirs' of the former president in Edomex |  Jesus Quintanar

And from that moment the idea arose of making it the axis of tricolor marketing. | Jesus Quintanar

Also find the brief discography of Enrique Peña Nieto in two productions Balada Pop and Grupero Banda, to take the music of the campaigns everywhere.

On YouTube, the user AMCD uploaded the gingles of the 2012 campaign that includes hits like such as “Peña Nieto”, “Enrique Peña Nieto will take us”, “Vamos Enrique dale” and “Peña Nieto con México”.

User comments include “Mexico’s soundtrack” by Alan Jiménez, “Much better than the entire Beatles discography” by Braixenium and “A love letter to art and music” by FCA

Right on social media is where former president Peña Nieto has found his main niche of supportthis despite the cases of corruption that prevailed in his government.

On Twitter, which is his main means of information reaction and which since he left the government has become the obituary of national politics, shows of support for his figure abound.

Peña Nieto, the PRI 'Michael Jordán': they sell 'souvenirs' of the former president in Edomex.  |  Jesus Quintanar

In networks, Peña Nieto has found his main niche of support. | Jesus Quintanar

From the “my lord” of @ aissack10, to “we were happy and we didn’t know it” by @rthur_013, going through the “returneeee” of @PaolaFrida and the “You were talking about corridito and I didn’t appreciate it” by @bereaguilarv.

Now that the greatest electoral battle in the history of the State of Mexico is approaching. The leader of the PRI, Eric Sevilla, affirms that the advantage of his party over the others is that they have a presence in the 125 municipalities of the entity and even in the humblest ranchería.

Peña Nieto, the PRI 'Michael Jordán': they sell 'souvenirs' of the former president in Edomex |  Jesus Quintanar

The PRI leader maintains that his party has an advantage in the 2023 elections. | Jesus Quintanar

He assures that from the headquarters where the former governor, Ignacio Pichardo Pagaza, laid the first stone in 1992, and inaugurated by President Carlos Salinas de Gortari in 1993, they are ready to keep it in the tricolor colors of the state.

“Our fundamental principles that make us stand out as PRI members at the national level. We like perfection, the continuous work of militancy 24/7, being a politician inside and outside these offices, being a politician at home, being a politician in attitude, in lifestyle, in many aspects”, he defines .

Peña Nieto, the PRI 'Michael Jordán': they sell 'souvenirs' of the former president in Edomex.  |  Jesus Quintanar

Seville commented that it is renewing the political councils of the municipalities. | Jesus Quintanar

Looking ahead to next year’s electoral process, Seville commented that it is renewing the political councils of the municipalities and sectionals that add up to 6,500.

“We have a presence in the last place of San Antonio del Rosario, in Tlatlaya, but we also have it in Apatzco, in Ecatzingo, which is the municipality of the Oriente branch furthest south of the State of Mexico, and we also have it in Otzoloapan, there are sectional committees and municipal committees that are doing their job, however modestly, but they are doing their job. The PRI is present in every region, in every town and in every ranchería“, said.

Peña Nieto, the PRI 'Michael Jordán': they sell 'souvenirs' of the former president in Edomex |  Jesus Quintanar

The identity through the PRI souvenirs will be essential for those who already have their PRI Store ready. | Jesus Quintanar

On the eve of the white, or red, smoke coming out of the state headquarters of the PRI to anoint its standard-bearer for the mother of all elections, Sevilla comments that identity through PRI souvenirs will be essential for what their PRI Store is already preparing.

“What does the souvenir have to do with the badge, with the characteristics of the party, it also generates pride, it generates identity. We have been doing it campaign after campaign”.
“When we have a candidate, obviously we will make a special edition, cHow we do it campaign after campaign, but there can always be jackets and all kinds of souvenirs in the store, it is a tradition that we have maintained and you are right, there is practically no such tradition in any political party, only we have it”, he is proud.

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