The high quality of life and private well-being, axis of the XV version of the Genius Awards

CMVocento General Director, Rafael Martínez de Vega, along with Vocento’s inventive director, through the presentation of the XV Edition of the Genio Awards. / oscar chamorro

The awards ceremony might be held on March 23 and 24 in Bilbao

Fernando Morales Rodriguez

The fifteenth version of the Genius Awards has already set the timer to start out. And they are going to be awards with a large number of novelties, a “very special” version through which the theme encompasses the congruence between what we’re, what we predict and what now we have, inside every circumstance that we reside and with the sources at our disposal. In different phrases, the standard of life and the way forward for the private ecosystem because the frequent thread of the following Genio 2022 Awards, the benchmark communication Innovation awards within the sector that might be held in Bilbao between March 23 and 24.

It might be a yr targeted on individuals’s well-being after going via a 2021 “of changes and where everything we took for granted has been modified” and through which society has begun to revive and create a brand new paradigm through which well-being Personal has turn out to be the principle precedence, defined CMVocento General Director, Rafael Martínez de Vega and SCOPEN Partner & Managing Director, Kika Samblás, through the presentation of the version held on the Vocento headquarters in Madrid. Also current was Jaime López-Francos, president of Dentsu Media, who careworn that it’s a “pride” for dentsu to be, for yet one more yr, the principle sponsor of those awards.

But they are going to be totally different Genius, revolutionary Genius. And it’s that it coincides with the yr through which the 20 th anniversary of the founding of the Vocento group is well known, so Bilbao is the place chosen to have a good time them because it is likely one of the elementary poles, along with Madrid, originally of the group. “It is part of the origin of the entire business culture,” mentioned Martínez de Vega.

And for its fifteenth anniversary, the Genius Awards change their picture. They may have a brand new identification and a extra present, revolutionary and stable narrative however with out dropping the mission and values ​​of the awards. A model whose visible picture, ‘io’, creates an ecosystem between what the Genio awards are and what they create. They are inspiration, innovation, status and create connections, emotion and projection.

But it is not going to be the one novelty. With the goal of adapting the Awards to the truth of the business, a actuality in fixed change and motion, this version incorporates new classes and redefines a few of the areas. Thus, the Genius Innovation Award is included into PRINT, which represents the merger of the Print Media class and the paper codecs of the previous Outdoor Environment class. The new Digital Innovation Genius / Augmented Reality / Virtual Reality / Extended Reality / Metaverse Award represents the growth of the Digital class to the brand new codecs and ecosystems through which manufacturers are growing their campaigns.

On the opposite hand, there might be a Genius Innovation Award in Service and Product Design the place these two classes are unified right into a single one and a brand new class is created because the Innovation Genius Award in Commerce and Customer Experience. All the awards can even be included in a brand new construction of analysis areas. On the one hand ‘Innovation in advertising, communication and use of the media’ and then again ‘Innovation in enterprise improvement’.

As has been occurring since they noticed the sunshine 15 years in the past, the prizes might be awarded by a blended jury. The composition of the Genio Innovation 2022 jury is as follows: Patricia, Alonso, Global Marketing Communication & Bi Director of Adolfo Domínguez; Elisa Brustolini, Managing Director of dentsu X; José Cabañas, CMO of Hijos de Rivera; Victor Coello, Executive Creative Director of CEO Pixel & Pixel; Paz Comesaña, Marketing Director of EVO Banco; Miguel Ángel Duo, Creative Director of CHINA; Beatriz Faustino, Marketing Director of Carrefour; Aitor Goyenechea, Director of Advertising, Brand and Sponsorship of Telefónica / Movistar Spain; Rita Guitérrez, CEO of Starcom; Juan Hevia-Aza, Marketing Director of Vocento; Iñigo Iribarnegaray, director of New Business at Vocento; Cristina Jiménez-Herrera, CEO of Porximia Havas; Eloisa Moscardó, director of company promoting at Banco Santander; Antonio Pacheco, Chief Creative Officer of Manifiesto; Federico Pienovi, Globant’s Chief Business Officer & General Manager EMEA; Carlos Sanz de Andino, accomplice and Creative President of Darwin & Verne. And as secretaries of the jury: Kika Samblás, Partner & Managing Director of SCOPEN and Rafael Martínez de Vega, CEO of CMVocento.

In complete, the Genius Awards have a historical past of two,813 items introduced in these fourteen years. The registration interval for candidatures for this version stays open till February 10.

Both the Participation Bases and the Registration Forms could be downloaded at www.premiosgenio.com.

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